One of the true innovations of 2009 was the introduction of a new style from DND called “Buddha”. This charismatic denim style quickly became a true classic among DND fans and fashionistas alike.

So what’s all the buzz about?

Well “Buddha” has a unique silhouette. And I mean totally unique. “Buddha” takes you through a series of emotions from “what the…” to “hmm interesting…..” to “if it aint Buddha, I aint wearing it”. You see the fitting is totally, and we are talking totally, addictive. Many of our wearers quickly got back to us asking, “can’t you make more styles like this?” So we did. Today “Buddha” comes in a variety of forms including multiple-effect denims, chinos, knickers also emplying a variety of twill fabrics.